When you look at a teaser trailer and compare how it fits in with a magazine cover or a poster, they can generally link in a few different ways.
Some films use the same colour scheme throughout, with, for example, red filters throughout the trailer, then with a predominantly red poster and red magazine cover. They may feature aspects of the film like the storyline.
One of the main ones used is characters from the film, whether it be protagonists, antagonists or other main characters. I kind of mixed the last two, using the two main characters from my teaser trailer on the magazine cover, but an aspect of the hand-held camera from the trailer on the poster.
I believe that, even though my poster has a different style of picture than the rest of my products, my three coursework productions work well together to create a promotional package and awareness for the film. I tried to keep the whole hand-held camera thing a theme throughout the whole trailer, which I then integrated into the promotional poster, with the camera picture.
Below are a few shots from my trailer showing that the camera is hand-held, along with the camera picture from my poster:
I have used mainly red throughout the whole series of products for my coursework. I made sure I used the same red by using the 'eyedropper' tool in photoshop to sample the colour and saving it as a 'swatch', so that I could use it again and again. This signifies blood and death showing straight away its genre with the iconography.
From the third shot down in the list above, you can see I was wearing a grey jumper with a plain white top. I made sure that I wore the same clothes in the photo shoot for the magazine cover in order to keep the 'costume' the same throughout the products. The reason why I put quote marks around the word costume then was because the clothes are not really a costume. Due to the plot of my teaser trailer being based around teenagers, I didn't really need to plan too much in the way of clothes for the characters. It did take a degree of deciding that the clothes needed to be plain or dull, and not a brightly coloured floral Hawaiian shirt, for example.
One of the biggest ways in which I linked my main task with its ancillary tasks was by use of font. All of the inter-titles and other text on my teaser trailer (apart from the production house) was written in a font called "28 Days Later". I used this font every time I wrote the title of the film anywhere, in the trailer, on the poster and in the magazine. I also used the same font for the production house on the trailer and the poster.
By having the title of the film in the same font and in big lettering through all of the products, it creates a link between the three tasks for the audience, so that anyone who has seen the initial poster and then sees the trailer on the television or on the internet will know that the two products are about the same film. The same goes for the magazine cover as well.
One other form of technology that I left out was Google. It't simple, but was important for one small aspect of my teaser trailer. I didn't know how to obtain a 'TV static' effect, to use as a quick cut between some of the shots instead of pure black, and also to use with a very light and transparent opacity on the last shot of the camera on the floor, to make it look like the camera is breaking/broken. I asked the schools Final Cut 'expert' to see if he knew how to do it, but I had no luck. I decided to google how to do it, and within milliseconds I had pages and pages of free tutorials to use to my pleasure. In that sense, Google has helped greatly, even though I only used it for a small part of my coursework and for a very small aspect of my teaser trailer.
