Wednesday, 9 February 2011

The other ancillary product

The other task was to make a magazine front cover promoting the film.
I looked at about 20 or 30 Empire magazine covers in school. I decided to analyze a couple to see what the main features were.
Below is this information:

Tuesday, 1 February 2011

So, what would it look like?

I needed to know what the poster looked like in its natural surroundings and where it would normally be placed.
Due to the amount it would cost and the fact that I didn't have any huge sizes of paper off-hand, I decided to use the power of technology to get this image across.

I found a picture of a train station with a board where a poster would normally be held, and quickly dragged in a JPEG of my poster onto the board. It hasn't been stretched or moved around to fit with the scale of the board, so it does overhang some edges of the board, but it still gives a good idea of what it would look like:

A (Hopefully) Final Poster

I needed a new slogan, as mentioned in the last post. I decided that it needed to be something to do with the camera on the picture, as the title of the film doesn't tie in with it.

I did some research and found the now-famous quote by Cesar Romero: "They say the camera never lies. It lies everyday".

I took this and modified it slightly, coming up with "the camera never dies", hinting at the horror genre.
I also wanted the slogan to be addressing the audience, but to also tie in with the idea about cameras.

Below is a picture of my final poster. I also did a final bit of editing to give the whole poster an inner glow, I added the certificate and also added the production house from the teaser trailer too:



I believe that this is a massive improvement to what I had before.

Wednesday, 26 January 2011

New Slogan

I decided, first of all, to take away the 'is key' part of the mast head to prevent confusion about the film title.
I also wanted to use a different slogan for the film that tied in with the whole idea of the camera in the picture.

As an overview of the plot idea for the film, I changed my idea from the whole 'zombies take over the world' kind of story, and thought about tying the plot in with the fact that the film is filmed Cloverfield style on a handheld camera. So I've started to think of new captions instead of 'One for all all for none...'.

The next post should be a picture of another draft of the poster.

Tuesday, 18 January 2011

New design

I again added the text to this new picture, but didn't add the overall glow in Photoshop because I knew that I would be editing it again at some point:


I added a large drop shadow to the text this time, which puts it away from the rest of the poster. I thought this looked good.
I also added a 'coming soon' and a slogan for the film at the bottom of the poster.
I am aware that I need to add some more things like a possible credit block and an age certificate at least, but I will add that last for technical reasons with the age certificate.

In terms of the raw picture itself, I added some more blood splatters on the floor, however I may make these look more realistic.

Monday, 17 January 2011

New edit

Here is a second edit of the original picture, which looks a bit better than the last in my opinion:

After looking at this picture, I realised that my foot is in the bottom. It's not really visible on this little picture, so click on it if your interested. So I need to crop the picture down a bit before I add the text and effects. I can also crop a bit of the left and the top to get rid of a little bit of the door and the wall at the top.

I think that the pool of blood looks a bit better in this picture, so I probably won't edit that part much more.

First draft/playing with effects

I added some text to the picture and put it into Photoshop and added a glow to the whole picture.
Here is what I finished with:
You know the drill, click the picture to enlarge it...

I added a 'glow' with noise to the whole layer to match the noise in the teaser. I also added some bloody hands at the bottom.

In all honesty, I didn't like this. There is a lot missing and doesn't ring professionalism.

I decided to start again with the raw picture.